masthead

Welcome - Winter 2014

Thanks for your attention! No question, this is where we show off our great products. But, buried deeper is a secondary purpose - to give you background information on design, materials, construction and fixing things, stuff you'll never find collected neatly in one place, not in any number of long and wasted years. If you're a technophile, this is home. If you're an outdoor educator there are ideas in here that could ignite the spark in a student that smoulders then flares into an industrial design career.

But right now, something else is on our mind...

New Pack Models have arrived

The Haute Route, Geehi, Nornalup and Nullaki packs are now in stock, as are the Expedition Duffel bags.  Click the link or go right, to the Alpine, Hiking and Outdoor Ed backpack sections for a closer look.

And New Tent Models have arrived

Our new WE SPACE-2 tents, in mesh and winter inner versions, are available now. We have used the design benefits that of our unique dihedral hub brings to a tent pole framework, applied more asymmetric thinking and created these best-in-class two-person backpacking tent. It's very light, has a low, wind-ducking profile and yet is incredibly spacious inside. One thing we haven't done is race to the bottom in pitched weight. Our tents have 'proper' floors and storm rated outer skins. When the weather blows up we have provided the means by which you can use your walking or ski poles to add rock-solid stability.

Down-loadable Product A4 'Tech-sheets'

We are not big on printed brochures. They are out of date almost the minute they are printed. If you want some bedtime reading use our PDF download buttons to grab all the important information on the WE products that interest you.

Here we take a break. It's 3am on an August night in 2011, there's a full moon illuminating our Second Arrow and for once on the 800km Pyrenean Haute Route the air is still and the sky is clear. The 'Big Dipper' (Ursa Major) is hanging in the northern sky and you can just make out an aircraft trail above the tent.

Go to our Gear

Three clicks into the right-side menu bar gets you to all the important product information. The short product descriptions will help narrow your focus. Click on 'specifications' to see details. 'More Info' gives you additional descriptive information. Many products have a 'gear in use' photo gallery. As noted above, use the PDF Download button to get a single page illustrated summary of the product specs. Links on every product page lead you directly to all the other related information you could possibly wish for - instructions for choosing sizes, use and care information, DIY maintenance tips, fabric technology information, design choices, and so on. We have over 30 years experience making gear and using it. Product performance is at the core of what we do. Innovation over imitation, experience over wishful thinking, excellence over mediocrity.

You can check product availability by going to 'Where To Buy' in the head menu bar then clicking the 'Check product Availability'.

Service is part of the Equation

An intrinsic part of any product's true value is the service available after you have made your purchase. This responsibility dawned on us back in 1977, the first time we stitched a WE label onto our handiwork. Well, now it's 2014 and some of our earliest products are still in use. A long product life translates directly into a reduced call on increasingly scarce (and expensive) resources. Besides comprehensive advice on use and care, you can find detailed instructions for common DIY repairs for all products, past and present. If a zip isn't closing properly on your well-worn backpack or tent you can discover the usual reasons why, and how you might be able to fix it yourself. Sea To Summit, the WE brand partners and distributors, provide follow-up service. If you need a measure of our commitment send STS a tricky question. More than likely, the reply you get will be detailed and come either from me or the real front line, Henry Kelsey, son and WE Brand Manager at STS.

Information Resource

We said above, at the start, there is a secondary purpose behind this website. The things we have to say here about design, materials and construction are all firmly grounded in the realities of days spent, whether behind a sewing machine or traveling the back-country, carrying big loads and depending on lightweight shelters. In the head menu bar tab 'Other Stuff' there is other, more 'random' content, less directly related to products. Take the page about Staying Comfortable in the Outdoors. There are lessons for life in there, simple principles of physics and everyday science. Whether you're caught out, soaked to the skin and night is falling, or at home on the couch reading some gear ad, they will give you guidance.

Behind the Brand

What about the big questions? How do we see our business responsibilities in the areas of social accountability, impact on the natural environment, limited resources and global warming? With one life each to live, we do not draw a line between our business and private activities. The resources required to make a difference, the commitment of time and finances, flow freely back and forth across such a line. If you are interested in where we have come from, and where we are going, look up "Behind the Brand" under Other Stuff.

Finally, like many of our friends, we depend greatly on wild country, the mountains and on the ocean to provide energy and direction in our lives. Through the WE product range we see ourselves playing a part in these aspects of your life. That's a privilege and another important source of satisfaction. Thank you!

Keep fit and have fun! We'll see you out there.


Ian Maley

Founder and Designer

 

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